As an SEO expert, I often get asked the question, “What is digital marketing?” In layman terms, digital marketing refers to a range of strategies and techniques used to promote a business’s products or services through online channels like search engines, social media, email, websites, and mobile apps.

Digital marketing is an essential aspect of today’s business landscape since consumers increasingly rely on the internet to research products, services, and companies before making a purchasing decision.

Digital marketing includes different tactics that work together to achieve the business’s online marketing goals:

Search Engine Optimisation (SEO)
SEO involves optimising a website’s content and structure to improve its visibility and ranking in search engines like Google, Bing, and Yahoo. This includes keyword research, on-page optimisation, off-page optimisation, and link building. SEO helps attract organic traffic to the website, which can result in increased leads and sales.

Pay-Per-Click (PPC) Advertising
PPC advertising involves paying for advertising space on different platforms like Google Ads or social media platforms to get clicks to a website. PPC campaigns can result in increased website traffic, brand awareness, and lead generation.

Social Media Marketing
Social media marketing involves using social media platforms like Facebook, Twitter, Instagram, and LinkedIn to promote a business’s products and services. Social media marketing includes creating engaging content, responding to customer queries, and building brand awareness.

Email Marketing
Email marketing involves sending promotional emails to customers and prospects to promote products or services and keep them engaged with a business. Email marketing can be an effective way to promote a business’s products or services to a specific audience.

Content Marketing
Content marketing involves creating high-quality, relevant, and informative content that addresses the audience’s pain points or interests. This type of marketing can be used to build brand awareness, generate leads, and improve website traffic and search engine ranking.

Mobile Marketing
Mobile marketing involves promoting a business’s products or services through mobile devices. This includes techniques like mobile optimised websites, mobile apps, and mobile advertising.

In conclusion, digital marketing is a comprehensive set of strategies and techniques used to promote a business’s products or services online. By utilising a combination of different tactics like SEO, PPC, social media marketing, email marketing, content marketing, and mobile marketing, businesses can improve their online visibility, reach new audiences, and ultimately drive more leads and sales.