As an SEO Expert, let me explain Search Engine Optimisation (SEO) with great detail.

Search Engine Optimisation (SEO) is a technique used to improve the visibility and ranking of websites and web pages on Search Engine Results Pages (SERPs) such as Google, Bing, Yahoo, etc., through organic search engine optimisation practices.

In other words, SEO is the practice of making changes to a website or web page in order to make it more user-friendly, relevant, and trustworthy to both search engines and users. This helps improve the overall search engine ranking of the web page or website, driving more traffic to the site and hopefully converting that traffic into customers.

SEO techniques can be broadly divided into two categories – On-Page Optimisation and Off-Page Optimisation.

On-Page Optimisation refers to optimising the elements that are present on the web page itself, including page titles, meta descriptions, headers, content, images, internal links, and URL structure. On-Page SEO practices ensure that a web page is easily understood by search engines and readers alike, making it easier for search engines to determine the relevancy and authority of the web page for a particular keyword.

Off-Page Optimisation, on the other hand, comprises the techniques that are executed outside of the web page itself. This includes things like inbound links (backlinks) from other websites, social media signals, and domain authority. By increasing the number of high-quality backlinks to your website, your website authority and online reputation will improve making the search engines trusts your website more.

In order to achieve the best possible rankings, your website must meet a wide range of requirements such as accessibility, loading speed, mobile responsiveness, and more. It is imperative to understand that SEO is a continuous process, it requires ongoing analysis, testing, and research to ensure that web pages are optimised for the most relevant and popular keywords.

In conclusion, SEO is a crucial element of a digital marketing strategy that helps businesses to improve their online visibility, traffic, and ultimately, sales. By deploying SEO tactics, businesses can improve the overall user experience of their website and, in turn, help bring their brand to the forefront of their target audience’s search results.