As an SEO expert based in the UK, one of the most common questions I get asked is, “What are SEO services?” In the simplest terms, SEO services are strategies and techniques used to improve a website’s visibility and ranking in search engine results pages (SERPs). These strategies and techniques include keyword research, on-page optimisation, local SEO, off-page optimisation, link building, content creation and optimisation, and more.

Keyword Research

Keyword research is an essential aspect of SEO services. It involves identifying the key phrases and terms that potential customers use to search for products or services related to a business. Keyword research helps ensure that a website’s content is relevant and useful to the target audience.

On-Page Optimisation

On-page optimisation refers to changes made directly to a website to improve its search engine ranking. This includes optimising the website’s HTML code, meta tags, content, use of keywords, and more. On-page optimisation is an essential part of SEO services and helps ensure the website is optimised for both search engines and users.

Local SEO

Local SEO is a vital aspect of SEO services for businesses looking to attract customers in a specific geographic location. Local SEO involves optimising a website’s content and structure to target location-specific keywords and phrases. This includes creating Google My Business listings, optimising contact information, and more.

Off-Page Optimisation

Off-page optimisation refers to strategies used outside of a website to improve its search engine ranking and visibility. This includes creating high-quality backlinks from other reputable websites, social media engagement and marketing, and online directory listings. Off-page optimisation is essential for building brand awareness and authority in the industry.

Link Building

Link building is an integral part of off-page optimisation. It involves acquiring high-quality inbound links to a website from other reputable websites. Link building is one of the most important factors in determining a website’s search engine ranking and visibility.

Content Creation & Optimisation

Content creation and optimisation are essential parts of SEO services. This involves creating high-quality, informative, and engaging content that targets relevant keywords and phrases. Content creation and optimisation help to improve a website’s authority and search engine ranking.

Measurement and Reporting

Measurement and reporting is critical when it comes to SEO services. This includes regular tracking and analysis of a website’s performance in search engine rankings, organic traffic, and other key metrics. This enables businesses to make data-driven decisions and adjust their SEO strategies accordingly.


SEO services are essential for businesses looking to improve their online visibility and attract more customers. By utilising the right strategies and techniques, businesses can improve their search engine ranking, drive more traffic to their websites, and ultimately, increase their revenue. Working with an experienced SEO expert can help businesses achieve their SEO goals and increase their online presence in a competitive online market.